Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
In the fast-moving world of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally recognized PR expert who empowers brands strengthen their online presence, dominate search rankings, and secure coverage on over 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's professional journey is anything but conventional. Holding degrees from schools such as Michigan Ross, he launched his professional life in retail operations — managing national retail locations, leading multiple store locations, and eventually directing operations for two national retail companies.
The itch to create something from scratch never went away. With a team of partners, he launched a national service provider, completed a successful sale, started another, then relocated to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that company also. It was during this time that he discovered the power of digital marketing.
What The News Guy Brings to the Table
Now, Rohde runs 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he provides a full range of services designed to move the needle for businesses.
His core offering is press release distribution, securing placements across prominent news platforms such as AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde also provides featured article placements on top-tier media outlets, SEO and local SEO optimization, authority-boosting backlink services, and PPC campaign management.
The AI Search Visibility Edge
What truly sets Rohde apart is his pioneering approach to AI search visibility. He positions press releases as a form of strategic input for AI platforms — helping brands shape what AI systems like Google AI Overviews, ChatGPT, and Perplexity say about their business. This forward-looking methodology offers brands a distinct advantage in an increasingly AI-driven digital landscape.
Beyond Business: Podcaster, Speaker, read more and Filmmaker
Rohde's impact stretches much further than his agency's walls. He runs a pair of podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing entrepreneurs and small business owners.
As a sought-after speaker, Rohde has taken the stage at industry conferences both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on numerous podcasts such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde holds IMDB credits as a producer, actor, and director — showing his creative range both behind the camera and in the boardroom.
Why Businesses Trust Randy Rohde
As he's fond of saying: "Visibility without credibility is a missed opportunity." For companies seeking to strengthen their digital presence, improve their visibility online, and stay ahead of the curve, Randy Rohde and The News Guy deliver the results that matter.